Bulls’eye ! publish winning ‘Posts’ on social media.

Postings on Social Media | Digital Marketing

Postings on Social Media | Digital Marketing
Postings on Social Media | Digital Marketing

Marketers’ communicate with the help of ‘Posts’ in inbound marketing, in other words we can say that posting is the protocol of communication in inbound marketing. There several types of posts in social media world, such as status post, blog post, micro-blog/tweet, Graphic Posts, Video Posts or Audio posts etc. Success of online interaction relies on in-depth analysis of target market behaviors, interests, needs, wants and convenience. In this article, we will analyze some of the major factors involved in posting brand messages.

  • Alignment – Understanding Background
    • Understanding Marketing-Mix to align posts
    • Understanding Customer Needs & Wants to align posts
    • Understanding of Social Media Mix to align posting strategy 
  • Segmentation – Creating Groups, Lists or Circles as per following demographics:
    • Gender
    • Age or Generation
    • Time Zones
    • Interests
    • Irritants & Grievances
    • Triggers: This is another aspect to put weight in leads. Escalating or Deescalating triggers increases or decreases the chances of getting customer engaged. Trigger can be holidays in the specific localities and it may mean that customer is not approachable or it may mean that customer is more than ready to be engaged as he has to do shopping.
  • Content Management
    • Diversity to attract all demographics
    • Keywords are important for Social Media Searches
    • At least two or more topics or ideas to counter monotonousness
    • Supporting facts & examples for all topics and ideas
    • Real life Analogies help in engaging audience 
  • Planning, Monitoring & Control Posts
    • Identifying Influence-rs through social network data analytic tools like Google Ripples etc.
    • Identifying like-minded communities, groups, lists or boards etc.
    • Unique short URL for specific post to track its effectiveness
    • Mapping customer irritants, needs & product/service features
    • Hash-tag keywords to increase visibility of post among social network search engine
    • Always post to specific list, group or circle. Public post is like a talking-brochure sales person and most of the people ignore them.
    • Acknowledging and encouraging shares, comments, likes
    • Follow-up Posts with paraphrasing and with little tweaks in the post
    • Acknowledging and encouraging shares, comments, likes
    • Continual Improvement Process until objectives are achieved

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Is Digital Marketing a Makeover of Legacy Marketing or Innovation?


Digital Marketing Is Innovation Or Makeover Of  Legacy Marketing | Digital Marketing
Digital Marketing Is Innovation Or Makeover Of Legacy Marketing | Digital Marketing

It may indeed be true to say that legacy marketing has transformed to digital marketing, this subject however requires further analysis. According to many professionals of legacy marketing, this transformation is merely a relabeling of the traditional marketing terms. By way of contrast, others gravitate towards the opposite way. This post will look at both points of view before reaching to reasoned conclusion at the end.

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How To Do Search Engine Optimization!


SEO | Digital Marketing
SEO | Digital Marketing

Search Engine Optimization (SEO) is one of the facets of online brand promotion. It is important to understand that why SEO is important for business progression. Millions of internet users find information by searching online on search engines such as Google, Bing, and Yahoo and to name but a few. Google by far is the leading search engine on the planet as we speak, thus it virtually is the standard for SEO.

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