Social media is still relatively new phenomena having about 5 years of age. Strategists find it difficult to put their strategies on paper in black and white, just because of ambiguous understanding of the subject.
In the last decade, there has been a lot of buzz of social media worldwide. There are so many elements in social media that at times it becomes very difficult to comprehend the entire context. The purpose of writing this article and sharing it with the audience is that to bring clarity in understanding of this very popular term “SOCIAL MEDIA”.