Bloggers: Use Demand as Trigger to Increase Engagement!

Blog Engagement

Blog Engagement
Blog Engagement

Most of the time bloggers are concentrating in finding topics, which forms the basis of their upcoming blog posts. This activity at times gets them to the point where they run out of ideas for new posts. That is why there is a need of systematic approach, which evolves idea and defines boundary for the development of content.

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Schedule for publishing posts on Social Networks!


Schedule for publishing posts on Social Networks!

1. Breakfast with LinkedIn.
2. Midday Coffee break with Google+.
3. Lunch with Twitter.
4. Evening Tea with Facebook.
5. Dinner with Pinterest.

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Increase audience engagement through social media communities!

Social Media Communities

Social Media Communities
Social Media Communities

Personal experience tells that posting messages in communities and groups trigger more visits to your website or blog, than postings on the wall as public messages.

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Bulls’eye ! publish winning ‘Posts’ on social media.

Postings on Social Media | Digital Marketing

Postings on Social Media | Digital Marketing
Postings on Social Media | Digital Marketing

Marketers’ communicate with the help of ‘Posts’ in inbound marketing, in other words we can say that posting is the protocol of communication in inbound marketing. There several types of posts in social media world, such as status post, blog post, micro-blog/tweet, Graphic Posts, Video Posts or Audio posts etc. Success of online interaction relies on in-depth analysis of target market behaviors, interests, needs, wants and convenience. In this article, we will analyze some of the major factors involved in posting brand messages.

  • Alignment – Understanding Background
    • Understanding Marketing-Mix to align posts
    • Understanding Customer Needs & Wants to align posts
    • Understanding of Social Media Mix to align posting strategy 
  • Segmentation – Creating Groups, Lists or Circles as per following demographics:
    • Gender
    • Age or Generation
    • Time Zones
    • Interests
    • Irritants & Grievances
    • Triggers: This is another aspect to put weight in leads. Escalating or Deescalating triggers increases or decreases the chances of getting customer engaged. Trigger can be holidays in the specific localities and it may mean that customer is not approachable or it may mean that customer is more than ready to be engaged as he has to do shopping.
  • Content Management
    • Diversity to attract all demographics
    • Keywords are important for Social Media Searches
    • At least two or more topics or ideas to counter monotonousness
    • Supporting facts & examples for all topics and ideas
    • Real life Analogies help in engaging audience 
  • Planning, Monitoring & Control Posts
    • Identifying Influence-rs through social network data analytic tools like Google Ripples etc.
    • Identifying like-minded communities, groups, lists or boards etc.
    • Unique short URL for specific post to track its effectiveness
    • Mapping customer irritants, needs & product/service features
    • Hash-tag keywords to increase visibility of post among social network search engine
    • Always post to specific list, group or circle. Public post is like a talking-brochure sales person and most of the people ignore them.
    • Acknowledging and encouraging shares, comments, likes
    • Follow-up Posts with paraphrasing and with little tweaks in the post
    • Acknowledging and encouraging shares, comments, likes
    • Continual Improvement Process until objectives are achieved

Social CRM | Convert | Planning Interactions

Social CRM | Convert | Planning Interactions

Social CRM | Convert | Planning Interactions
Social CRM | Convert | Planning Interactions

This is the fifth info-graphic in the series of 10 graphics. Objective is to show desired capabilities when it comes to planning interactions in the Convert Phase of marketing. Importance of this activity is that it develops interaction packages for the next activity of executing interactions.

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Social CRM | Find | Execute Phase

Social CRM | Find | Execute Thum | Digital Marketing

 Social CRM | Find | Execute Thum | Digital Marketing
Social CRM | Find | Execute Thum | Digital Marketing

This is the third info-graphic in the series of 10 graphics. Objective of this info-graphic is to reflect the capabilities/needs of the execution module in social crm.

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Influencing Factors For Social Media Marketing!


Social Media Marketing - Digital Marketing
Social Media Marketing – Digital Marketing

Transformation of marketing preference from traditional way to social media is on the rise. Conventional marketing is in practice for many decades now. This is the reason due to which this style considered suitable for businesses today. However, trend is shifting towards social networking rapidly. There are many convincing reasons due to which this change is happening but in this article, we will look at eight compelling motives:

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Classification of Social Media!


Social Media Types - Digital Marketing
Social Media Types – Digital Marketing

In the last decade, there has been a lot of buzz of social media worldwide. There are so many elements in social media that at times it becomes very difficult to comprehend the entire context. The purpose of writing this article and sharing it with the audience is that to bring clarity in understanding of this very popular term “SOCIAL MEDIA”.

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Journey of traditional marketing to digital!


Changing Marketing - Digital marketing
Changing Marketing – Digital marketing

About three decades ago, in early 1980’s mankind developed technology which transformed the traditional way of communications and interaction. Internet is the fastest growing industry in the world as we speak where life of the technology is not even months and there is a constant requirement of continuous progress otherwise you are out of this industry. Internet is for sprinters not for marathon runners.

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