Surprisingly, LinkedIn turned out to be THE DARK HORSE for social media investment survey by “The Creative Group”, having top most growth on Y.o.Y basis. While Facebook kept its lead, having 62% investors shown their intent to increase social media investment in the social network. Google is keeping up growth rate with Facebook, however possess more satisfied investors than competition except from LinkedIn. Twitter and Youtube seems to be dissipating away from the competition.
Social media marketing is the sizzling topic of recent times. Worldwide web is flooded with articles and tips on how to use social networking. It is very important to note that social media marketing is not preference of gigantic businesses only; rather small businesses find it equally effective.
Introduction and progression of social media has triggered a change in traditional marketing approach. Facebook, twitter, LinkedIn, Pinterest, Delicious and Digg has revolutionized marketing strategies. Companies use innovative articles, videos and info- graphics to stimulate interest in internet customers. Organizations influence buying decisions by giving references of mutual connections. Consequently, companies seeking to create social buzz on social networking sites announces jobs in the field of social media marketing.
West is the forerunner and United States is leading in creating social media jobs. Forecast is that US will beat previous year’s opportunities created by more than twenty-five percent. Fox news did an independent review in which it was claimed that some social media pros are earning in MAGICAL SIX FIGURES.
Social media savvy are utilizing their skills such as blogging, social networking or media sharing for earning their livelihoods, which is interesting aspect of web 2.0. Web 2.0 is not a technology rather a concept in which websites and applications integrate with social networking platforms. Although hardcore programming and marketing skills are preferred but these are not mandatory skills in order to get social media marketing jobs.
Social Networking profession is complete career stream having different levels of management. There are positions at top management level such as Digital Strategist, Director Social Media etc. Middle management has positions like Social Media Marketing Manager and Content Manager etc. At lower management, there are bloggers, SEO technicians, moderators of forums and social networking technicians etc.
If you want to register yourself on job hunting site for social media then click here!
Marketers’ communicate with the help of ‘Posts’ in inbound marketing, in other words we can say that posting is the protocol of communication in inbound marketing. There several types of posts in social media world, such as status post, blog post, micro-blog/tweet, Graphic Posts, Video Posts or Audio posts etc. Success of online interaction relies on in-depth analysis of target market behaviors, interests, needs, wants and convenience. In this article, we will analyze some of the major factors involved in posting brand messages.
Alignment – Understanding Background
Understanding Marketing-Mix to align posts
Understanding Customer Needs & Wants to align posts
Understanding of Social Media Mix to align posting strategy
Segmentation – Creating Groups, Lists or Circles as per following demographics:
Age or Generation
Irritants & Grievances
Triggers: This is another aspect to put weight in leads. Escalating or Deescalating triggers increases or decreases the chances of getting customer engaged. Trigger can be holidays in the specific localities and it may mean that customer is not approachable or it may mean that customer is more than ready to be engaged as he has to do shopping.
Diversity to attract all demographics
Keywords are important for Social Media Searches
At least two or more topics or ideas to counter monotonousness
Supporting facts & examples for all topics and ideas
Real life Analogies help in engaging audience
Planning, Monitoring & Control Posts
Identifying Influence-rs through social network data analytic tools like Google Ripples etc.
Identifying like-minded communities, groups, lists or boards etc.
Unique short URL for specific post to track its effectiveness
Mapping customer irritants, needs & product/service features
Hash-tag keywords to increase visibility of post among social network search engine
Always post to specific list, group or circle. Public post is like a talking-brochure sales person and most of the people ignore them.
Acknowledging and encouraging shares, comments, likes
Follow-up Posts with paraphrasing and with little tweaks in the post
Acknowledging and encouraging shares, comments, likes
Continual Improvement Process until objectives are achieved
Recently, we are witnessing very informative articles suggesting winning trust in-order to gain long-term engagement with digital consumers. There is a logical reason behind this claim that is since social media marketing is a buzzword of recent times, and to interact on this platform ethical practice needs to be followed. Therefore, winning trust by providing high quality content to digital consumers is the new dimension kicking into marketing strategies, so that audience trust is achieved.
However, what if one of your fierce competitors is doing a research on the topic related to your business stream and the white paper or blog post released contain high quality content. Would you share it on your blog? Because, if you go on ethical grounds, then this content is required to quench the thirst of content of digital consumer, but at the same time you are compromising with your business strategic goals; this leads us to CONFLICT OF INTEREST.
There will be a requirement of constraints in sharing information of your competition if it is in conflict with your business strategy. From Legacy marketing to digital marketing, primary focal point remained competition analysis and deducing competitive edge for your businesses, this is a natural course of action, as far as marketing is concerned and founding principle. That is why alteration in this dimension is not pragmatic option. Finally, it is suggested that “Excess of anything is bad”quote. Moderation is advised, when it comes to information sharing of competition or anything, which comes in conflict to your business interests.
Ingenious framework for digital marketing strategy development; SOSTAC ® marketing planning model guide is one of the corner stones in digital marketing arena. One of the key strengths of SOSTAC is that it is logical and pragmatic framework to follow and provides ease in communicating to the stakeholders as they grab the concept easily. However, when you start thinking in implementing this framework, you need further help of techniques and guidelines. Focus of this blog post is to throw light on the synergy of SOSTAC, BABOK V2, IELTS and Swarm Intelligence.
SOSTAC recommends, conducting Situation Analysis as a first step in strategy development lifecycle. Suggested elements include customer insights, market trends and internal capabilities etc. BABOK V2.0 provides process and techniques to determine business needs, which are derived from customer needs, or at times business needs are customer needs itself. Relevant domain in BABOK is Enterprise Analysis and Elicitation. Aforementioned domains have documented processes and related techniques to perform activity in a professional manner. Techniques such as, Benchmarking, Brainstorming, Lessons Learned Process, Root Cause Analysis, User Stories, SWOT Analysis, Risk Analysis, Document Analysis, Focus Groups, Interface Analysis and to name but a few. Moreover, Business Analysis Planning and Monitoring comes handy in the phase of Control or Strategy in SOSTAC. Requirement management and communication is the field, which will be required in managing and communicating requirements to stakeholders. There is another blog which provides insight to BABOK in digital marketing.
As per SOSTAC phase of Tactics there is a requirement of Content Plan and for that, IELTS guidelines should be utilized in order to exploit maximum benefit from established processes and standards, instead of re inventing the wheel. This topic was covered in depth in one of my recent blog posts “Rules of IELTS in creating content anatomy to get social media friendly!”
Another aspect of successful digital marketing strategy is conceiving marketing network. Digital marketing works on digital gadgets and virtual interactions are conducted. Critical success factor in implementing digital marketing strategy lye’s in efficient and cost effective implementation of marketing network. Inception of social media marketing in digital marketing arena, compelled us to develop such kind of network, which self organizes and utilize intelligence of millions of users in the shape of influence-rs or brand ambassadors or product reviewers. I suggest swarm intelligence as a guiding principle in implementing such type of networks and series of blog posts are already written on the subject. Quick links to all these blog posts are given below to explore:
We are living in the era where information and communications technology is leading and triggering changes in all walks-of-life. For the last few years, search engine optimization remained one of the most touted buzzword in online fraternity and then came social media optimization. However, like always technology is not going to wait for anything to grow mature and continue to keep on taking strides forward. Owing to this tendency, we are witnessing another change in optimization world, where Google is showing its predilection towards social indicators as the basis of page ranks. Discover, to the point blog post by Samantha “Google Has Changed Their Website Ranking Advice” to have background information. However, in this article we will try to explore compelling reasons due to which search engines are drifting towards social media indicators and future scenario of optimization world.
Firstly, we have to reiterate the real objective behind setting back-links one of the significant criteria to rate websites; previously, this was the only option available that reflects reputation and demand of the content on the site by digital consumers. This led to introduction of new tactics of building back-links to the website so that its page rank is improved in the eyes of search engines. Due to the very reason, focal point of all resources and efforts were to gain back-links and not on the content of the website, this where problem lies as search engine as we speak most of the time show search results with irrelevant content because owners of the websites have optimized them. Thus, the state of affairs were such that search engines have to take some corrective measures in order to raise the quality of the organic search results.
With the inception of Web2.0 and rapid popularity of social networking sites, search engines have realized that there is another more efficient way of determining the reputation and demand of the content on the website and that is social sharing, comments and likes/dislikes. There are several reasons why this approach is being proffered over previous approaches and they are stated below:
Ultimate goal of search engines are to provide organic search results as, per consumers demand, and what could be the better option than social media indicators (such as sharing, ratings, likes or comments) as these are the verdict of the same consumers.
There are several aspects about the content, and these all are not related to the quality of the content. Rather, some of them points to the relevance as well, relevance of time, relevance of language, relevance of culture and to name but a few. It is hard to determine relevance with the help of algorithms, so why not to transfer that burden back to online consumers as they are selecting relevant content and rate them daily on social media sphere.
Finally, to recapitulate, social media has acted as catalyst here, and triggered change in search engine algorithms for rating websites. Thus, in times to come we will make web2.0 compliant websites in order to make them search engine friendly and all types of optimizations (such as Search engine optimization, social media optimization, On-page Optimization) will integrate with each other to form “Hybrid Optimization or Integrated Optimization”. Moreover, social media interactions will act as the key performance indicator for search engine bots or spiders and i will not be surprised if facebook or twitter launches its own social search engine. Furthermore, keywords in the content will be highlighted as hash tags ‘#’.
Coming to end, I think we are moving in a right direction and we are going to see interesting changes in times to come. Like always my advise is “Change with the Change! Otherwise Change will Change You!”
This is the fifth info-graphic in the series of 10 graphics. Objective is to show desired capabilities when it comes to planning interactions in the Convert Phase of marketing. Importance of this activity is that it develops interaction packages for the next activity of executing interactions.
Although there are many natural examples of swarm intelligence ranging From flock of birds to school of fish. However, in this blog post we will be discussing Ant Colony Optimization to imitate same behabiour in digital marketing. Ants are the inspirational creatures who collectively can achieve goals, which are hard to belief keeping in mind the size of tiny species. Such as, optimized short route identification for searching and transporting food, making bridges by holding on to each other legs and to name but a few.
Information and Communication Technology (I.C.T.) is one of the fields that are continuously changing with the passage of time. Owing to this, associated industries need to change as well to cop with it, such as Digital Marketing. Looking at the technology evolution, you do not require to be a rocket scientist in anticipating future direction. There are going to be significant changes in ICT through out the world. In this blog post, we are going to examine what are those changes and what will be the effects of transformation respectively.
This is the forth info-graphic in the series of 10 graphics. Objective is to show desired capabilities when it comes to managing lead in the Convert Phase of marketing. Importance of this activity is that it develops lead packages for the next activity of customer visitation plans.
It may indeed be true to say that legacy marketing has transformed to digital marketing, this subject however requires further analysis. According to many professionals of legacy marketing, this transformation is merely a relabeling of the traditional marketing terms. By way of contrast, others gravitate towards the opposite way. This post will look at both points of view before reaching to reasoned conclusion at the end.
Social media is still relatively new phenomena having about 5 years of age. Strategists find it difficult to put their strategies on paper in black and white, just because of ambiguous understanding of the subject.
New concept is emerging, that marketing strategies should be based on swarm intelligence. Swarm intelligence is the offshoot of artificial intelligence. In simple terms, we can describe this field of study as “Collective Wisdom”.
This is the third info-graphic in the series of 10 graphics. Objective is to show desired capabilities when it comes to closing activity of Find phase of marketing. Importance of this activity is that it provide reference for future similar campaigns to make it more efficient, by emphasizing on the positive initiatives and at the same time avoiding errors.
Since the inception of Web 2.0 businesses need CRM solution which seamlessly Integrates Social Media to their Customer Relationship Management applications. Please review following Infographic which is first in the series of 10 graphics.
In recent times, if business is not managing their social media presence, then they are missing huge opportunity in grabbing market share. It is important to understand that how social media managementis practically implemented in existing organizational structure. There are three levels of management in a typical organization. Top Management works on the vision, mission, and developing business strategies.
Transformation of marketing preference from traditional way to social media is on the rise. Conventional marketing is in practice for many decades now. This is the reason due to which this style considered suitable for businesses today. However, trend is shifting towards social networking rapidly. There are many convincing reasons due to which this change is happening but in this article, we will look at eight compelling motives:
In the last decade, there has been a lot of buzz of social media worldwide. There are so many elements in social media that at times it becomes very difficult to comprehend the entire context. The purpose of writing this article and sharing it with the audience is that to bring clarity in understanding of this very popular term “SOCIAL MEDIA”.
About three decades ago, in early 1980’s mankind developed technology which transformed the traditional way of communications and interaction. Internet is the fastest growing industry in the world as we speak where life of the technology is not even months and there is a constant requirement of continuous progress otherwise you are out of this industry. Internet is for sprinters not for marathon runners.
Digital Marketing is new flavor in marketing. Basically it is “communicating value” to market through digital gadgets like desktop computers, smartphones, tablet computers etc. Internet marketing is the major portion of digital marketing that is why on most occasions these terms are used interchangeably. Internet Marketing has five major types: