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Intersection of Different Models for Developing Digital Marketing Strategy!

Intersection of Different Models for Developing Digital Marketing Strategy

Intersection of Different Models for Developing Digital Marketing Strategy!

Visit following link for insight into Digital Marketing Strategy:
https://whatisdigitalmarketing.wordpress.com/2013/06/29/four-pillars-of-digital-marketing-strategy/

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Bloggers: Use Demand as Trigger to Increase Engagement!

Blog Engagement

Blog Engagement
Blog Engagement

Most of the time bloggers are concentrating in finding topics, which forms the basis of their upcoming blog posts. This activity at times gets them to the point where they run out of ideas for new posts. That is why there is a need of systematic approach, which evolves idea and defines boundary for the development of content.

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Social Media Investment Trend for 2013

Social Media Investment

Social Media Investment Trend for 2013

Surprisingly, LinkedIn turned out to be THE DARK HORSE for social media investment survey by “The Creative Group”, having top most growth on Y.o.Y basis. While Facebook kept its lead, having 62% investors shown their intent to increase social media investment in the social network. Google is keeping up growth rate with Facebook, however possess more satisfied investors than competition except from LinkedIn. Twitter and Youtube seems to be dissipating away from the competition.

Data derived from following blog post:
http://www.marketingpilgrim.com/2013/07/marketers-plan-to-kick-social-media-investment-up-a-notch-facebook-and-linkedin-land-on-top.html

B to i to C in Social Media Marketing | DIVIDE & RULE!

B2i2C

B2i2C
B2i2C

Social media marketing is the sizzling topic of recent times. Worldwide web is flooded with articles and tips on how to use social networking. It is very important to note that social media marketing is not preference of gigantic businesses only; rather small businesses find it equally effective.

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Schedule for publishing posts on Social Networks!


Schedule for publishing posts on Social Networks!

1. Breakfast with LinkedIn.
2. Midday Coffee break with Google+.
3. Lunch with Twitter.
4. Evening Tea with Facebook.
5. Dinner with Pinterest.

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Increase audience engagement through social media communities!

Social Media Communities

Social Media Communities
Social Media Communities

Personal experience tells that posting messages in communities and groups trigger more visits to your website or blog, than postings on the wall as public messages.

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Big Picture of Digital Marketing! [VIDEO]


List of 5 hyperlinks referred in video:

SOSTAC:
http://www.smartinsights.com/digital-marketing-strategy/sostac-model/

BABOK:
https://whatisdigitalmarketing.wordpress.com/2013/06/11/following-babok-v2-0-in-digital-marketing/

MEASURING ROI:
http://www8.gsb.columbia.edu/execed/webinar/Measuring-ROI

CONTENT ANATOMY:
https://whatisdigitalmarketing.wordpress.com/2013/06/26/rules-of-ielts-in-creating-content-anatomy-to-get-social-media-friendly/

PUBLISHING POSTS:
https://whatisdigitalmarketing.wordpress.com/2013/07/05/four-step-process-of-publishing-posts-in-inbound-marketing/

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Magical Six Figure Earnings in Social Media – Fox News Review

Social Media Job | Digital Marketing

Social Media Job | Digital Marketing
Social Media Job | Digital Marketing

Introduction and progression of social media has triggered a change in traditional marketing approach. Facebook, twitter, LinkedIn, Pinterest, Delicious and Digg has revolutionized marketing strategies. Companies use innovative articles, videos and info- graphics to stimulate interest in internet customers. Organizations influence buying decisions by giving references of mutual connections. Consequently, companies seeking to create social buzz on social networking sites announces jobs in the field of social media marketing.

West is the forerunner and United States is leading in creating social media jobs. Forecast is that US will beat previous year’s opportunities created by more than twenty-five percent. Fox news did an independent review in which it was claimed that some social media pros are earning in MAGICAL SIX FIGURES.

Social media savvy are utilizing their skills such as blogging, social networking or media sharing for earning their livelihoods, which is interesting aspect of web 2.0. Web 2.0 is not a technology rather a concept in which websites and applications integrate with social networking platforms. Although hardcore programming and marketing skills are preferred but these are not mandatory skills in order to get social media marketing jobs.

Social Networking profession is complete career stream having different levels of management. There are positions at top management level such as Digital Strategist, Director Social Media etc. Middle management has positions like Social Media Marketing Manager and Content Manager etc. At lower management, there are bloggers, SEO technicians, moderators of forums and social networking technicians etc.

If you want to register yourself on job hunting site for social media then click here!

Bulls’eye ! publish winning ‘Posts’ on social media.

Postings on Social Media | Digital Marketing

Postings on Social Media | Digital Marketing
Postings on Social Media | Digital Marketing

Marketers’ communicate with the help of ‘Posts’ in inbound marketing, in other words we can say that posting is the protocol of communication in inbound marketing. There several types of posts in social media world, such as status post, blog post, micro-blog/tweet, Graphic Posts, Video Posts or Audio posts etc. Success of online interaction relies on in-depth analysis of target market behaviors, interests, needs, wants and convenience. In this article, we will analyze some of the major factors involved in posting brand messages.

  • Alignment – Understanding Background
    • Understanding Marketing-Mix to align posts
    • Understanding Customer Needs & Wants to align posts
    • Understanding of Social Media Mix to align posting strategy 
  • Segmentation – Creating Groups, Lists or Circles as per following demographics:
    • Gender
    • Age or Generation
    • Time Zones
    • Interests
    • Irritants & Grievances
    • Triggers: This is another aspect to put weight in leads. Escalating or Deescalating triggers increases or decreases the chances of getting customer engaged. Trigger can be holidays in the specific localities and it may mean that customer is not approachable or it may mean that customer is more than ready to be engaged as he has to do shopping.
  • Content Management
    • Diversity to attract all demographics
    • Keywords are important for Social Media Searches
    • At least two or more topics or ideas to counter monotonousness
    • Supporting facts & examples for all topics and ideas
    • Real life Analogies help in engaging audience 
  • Planning, Monitoring & Control Posts
    • Identifying Influence-rs through social network data analytic tools like Google Ripples etc.
    • Identifying like-minded communities, groups, lists or boards etc.
    • Unique short URL for specific post to track its effectiveness
    • Mapping customer irritants, needs & product/service features
    • Hash-tag keywords to increase visibility of post among social network search engine
    • Always post to specific list, group or circle. Public post is like a talking-brochure sales person and most of the people ignore them.
    • Acknowledging and encouraging shares, comments, likes
    • Follow-up Posts with paraphrasing and with little tweaks in the post
    • Acknowledging and encouraging shares, comments, likes
    • Continual Improvement Process until objectives are achieved

Conflict of interest in gaining trust

Conflict Of Interest | Digital Marketing

Conflict Of Interest | Digital Marketing
Conflict Of Interest | Digital Marketing

Recently, we are witnessing very informative articles suggesting winning trust in-order to gain long-term engagement with digital consumers.  There is a logical reason behind this claim that is since social media marketing is a buzzword of recent times, and to interact on this platform ethical practice needs to be followed. Therefore, winning trust by providing high quality content to digital consumers is the new dimension kicking into marketing strategies, so that audience trust is achieved.

However, what if one of your fierce competitors is doing a research on the topic related to your business stream and the white paper or blog post released contain high quality content. Would you share it on your blog? Because, if you go on ethical grounds, then this content is required to quench the thirst of content of digital consumer, but at the same time you are compromising with your business strategic goals; this leads us to CONFLICT OF INTEREST.

There will be a requirement of constraints in sharing information of your competition if it is in conflict with your business strategy. From Legacy marketing to digital marketing, primary focal point remained competition analysis and deducing competitive edge for your businesses, this is a natural course of action, as far as marketing is concerned and founding principle. That is why alteration in this dimension is not pragmatic option. Finally, it is suggested that “Excess of anything is bad” quote. Moderation is advised, when it comes to information sharing of competition or anything, which comes in conflict to your business interests.

Social Media & Search Engine Optimization Vs Social Media & Search Engine Marketing

Facets Of Marketing | Digital Marketing

Facets Of Marketing | Digital Marketing
Facets Of Marketing | Digital Marketing

Lately we have seen countless jargons in the field of digital marketing. Owing to this, professionals working in online marketing have ambiguous understanding of the subject. For instance, terminologies like social media optimization (SMO) and then social media marketing (SMM), moreover, search engine optimization (SEO) and search engine marketing (SEM) and to name but a few. In this article without giving any references, we will try to explore clear understanding of the subject.

Lets discover about online optimization, it is the process by which your brand/website is synergized with other mediums like search engine and social media. In other words, it is the infrastructure laid for linking your website with search engine and social networking, in a way that exchange of information is performed with ease. Further to illustrate, integrating sharing options in the website, making website search engine friendly, making social media pages and having back-links from other sites, are all examples of digital optimization. Therefore, optimization is just like building a skeleton of digital network and tying everything to it.

As we already know, marketing is the process of communicating value to potential customers. Therefore, all activities, which we conduct online for communicating value, come under the umbrella of marketing. Furthermore, if social media page or its posts are being promoted on social network then that will be considered as social media marketing not social media optimization. Moreover, if you promote your website/brand on search engine then it will be termed as search engine marketing. Thus, it is clear from above that running digital campaign, understanding customer needs or making strategies of marketing are the facets of digital marketing (SMM,SEM, Internet Marketing, Email Marketing, Display advertisements, Digital Billboards etc.). Moving forward on the analogy mentioned in the last paragraph, marketing is the process of giving life (Spirit) to the skeleton build above.

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Look busy do nothing – Reverse the Curse In 5 Steps! SMM

Reverse the curse | Digital Marketing

Reverse the curse | Digital Marketing
Reverse the curse | Digital Marketing

Mounting popularity of social media marketing has compelled businesses to adopt emerging platform of social networking as their preferred marketing channel. Since the inception of social media marketing into their overall marketing strategies, organizations are facing problems of social media misuse at work.

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Implementing Swarm Intelligence in Social Media Marketing!


Swarm Intelligence in SMM | Digital Marketing
Swarm Intelligence in SMM | Digital Marketing

Social media is still relatively new phenomena having about 5 years of age. Strategists find it difficult to put their strategies on paper in black and white, just because of ambiguous understanding of the subject.

Continue reading “Implementing Swarm Intelligence in Social Media Marketing!”

Six Stage Process Of Content Marketing!

Content Marketing | Digital Marketing

Content Marketing | Digital Marketing
Content Marketing | Digital Marketing

Digital marketing include several integrated components like Social Media Marketing, Search Engine Marketing and Display Advertisements. However, one of the key components is content marketing, which falls in almost all of the categories of online marketing. May it be social media or search engine marketing you need to have attractive content to pull audience to your brand.

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Seamless Integration of CRM with Social Media!

Social CRM Overview Thumb - Digital Marketing

Social CRM Overview Thumb - Digital Marketing
Social CRM Overview Thumb – Digital Marketing

Since the inception of Web 2.0 businesses need CRM solution which seamlessly Integrates Social Media to their Customer Relationship Management applications. Please review following Infographic which is first in the series of 10 graphics.

Continue reading “Seamless Integration of CRM with Social Media!”