Unveiling Social Media SPIDERS & BOTS | Integrated Optimization

Social Media Spiders ! Integrated Optimization

Social Media Spiders ! Integrated Optimization
Social Media Spiders ! Integrated Optimization

We are living in the era where information and communications technology is leading and triggering changes in all walks-of-life. For the last few years, search engine optimization remained one of the most touted buzzword in online fraternity and then came social media optimization. However, like always technology is not going to wait for anything to grow mature and continue to keep on taking strides forward. Owing to this tendency, we are witnessing another change in optimization world, where Google is showing its predilection towards social indicators as the basis of page ranks. Discover, to the point blog post by Samantha “Google Has Changed Their Website Ranking Advice” to have background information. However, in this article we will try to explore compelling reasons due to which search engines are drifting towards social media indicators and future scenario of optimization world.

Firstly, we have to reiterate the real objective behind setting back-links one of the significant criteria to rate websites; previously, this was the only option available that reflects reputation and demand of the content on the site by digital consumers. This led to introduction of new tactics of building back-links to the website so that its page rank is improved in the eyes of search engines. Due to the very reason, focal point of all resources and efforts were to gain back-links and not on the content of the website, this where problem lies as search engine as we speak most of the time show search results with irrelevant content because owners of the websites have optimized them. Thus, the state of affairs were such that search engines have to take some corrective measures in order to raise the quality of the organic search results.

With the inception of Web2.0 and rapid popularity of social networking sites, search engines have realized that there is another more efficient way of determining the reputation and demand of the content on the website and that is social sharing, comments and likes/dislikes. There are several reasons why this approach is being proffered over previous approaches and they are stated below:

  • Ultimate goal of search engines are to provide organic search results as, per consumers demand, and what could be the better option than social media indicators (such as sharing, ratings, likes or comments) as these are the verdict of the same consumers.
  • There are several aspects about the content, and these all are not related to the quality of the content. Rather, some of them points to the relevance as well, relevance of time, relevance of language, relevance of culture and to name but a few. It is hard to determine relevance with the help of algorithms, so why not to transfer that burden back to online consumers as they are selecting relevant content and rate them daily on social media sphere.

Finally, to recapitulate, social media has acted as catalyst here, and triggered change in search engine algorithms for rating websites. Thus, in times to come we will make web2.0 compliant websites in order to make them search engine friendly and all types of optimizations (such as Search engine optimization, social media optimization, On-page Optimization) will integrate with each other to form “Hybrid Optimization or Integrated Optimization”. Moreover, social media interactions will act as the key performance indicator for search engine bots or spiders and i will not be surprised if facebook or twitter launches its own social search engine. Furthermore, keywords in the content will be highlighted as hash tags ‘#’.

Coming to end, I think we are moving in a right direction and we are going to see interesting changes in times to come. Like always my advise is “Change with the Change! Otherwise Change will Change You!”

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Social Media & Search Engine Optimization Vs Social Media & Search Engine Marketing

Facets Of Marketing | Digital Marketing

Facets Of Marketing | Digital Marketing
Facets Of Marketing | Digital Marketing

Lately we have seen countless jargons in the field of digital marketing. Owing to this, professionals working in online marketing have ambiguous understanding of the subject. For instance, terminologies like social media optimization (SMO) and then social media marketing (SMM), moreover, search engine optimization (SEO) and search engine marketing (SEM) and to name but a few. In this article without giving any references, we will try to explore clear understanding of the subject.

Lets discover about online optimization, it is the process by which your brand/website is synergized with other mediums like search engine and social media. In other words, it is the infrastructure laid for linking your website with search engine and social networking, in a way that exchange of information is performed with ease. Further to illustrate, integrating sharing options in the website, making website search engine friendly, making social media pages and having back-links from other sites, are all examples of digital optimization. Therefore, optimization is just like building a skeleton of digital network and tying everything to it.

As we already know, marketing is the process of communicating value to potential customers. Therefore, all activities, which we conduct online for communicating value, come under the umbrella of marketing. Furthermore, if social media page or its posts are being promoted on social network then that will be considered as social media marketing not social media optimization. Moreover, if you promote your website/brand on search engine then it will be termed as search engine marketing. Thus, it is clear from above that running digital campaign, understanding customer needs or making strategies of marketing are the facets of digital marketing (SMM,SEM, Internet Marketing, Email Marketing, Display advertisements, Digital Billboards etc.). Moving forward on the analogy mentioned in the last paragraph, marketing is the process of giving life (Spirit) to the skeleton build above.

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Remembering Basics Of Marketing For Digital Gain!!!

Remembering basics of marketing for digital gain | Digital Marketing

Remembering basics of marketing for digital gain | Digital Marketing
Remembering basics of marketing for digital gain | Digital Marketing

Lets go back and recognize this fact that marketing approach has not changed a lot and founding principles are the same but mode of communication has changed!

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How To Do Search Engine Optimization!


SEO | Digital Marketing
SEO | Digital Marketing

Search Engine Optimization (SEO) is one of the facets of online brand promotion. It is important to understand that why SEO is important for business progression. Millions of internet users find information by searching online on search engines such as Google, Bing, and Yahoo and to name but a few. Google by far is the leading search engine on the planet as we speak, thus it virtually is the standard for SEO.

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