Lets go back and recognize this fact that marketing approach has not changed a lot and founding principles are the same but mode of communication has changed!
This is the forth info-graphic in the series of 10 graphics. Objective is to show desired capabilities when it comes to managing lead in the Convert Phase of marketing. Importance of this activity is that it develops lead packages for the next activity of customer visitation plans.
This info-graphic is second in the series of ten. Objective of this graphic is to show what capabilities are desired for planning activity in find/promotion phase.