Bloggers: Use Demand as Trigger to Increase Engagement!

Blog Engagement

Blog Engagement
Blog Engagement

Most of the time bloggers are concentrating in finding topics, which forms the basis of their upcoming blog posts. This activity at times gets them to the point where they run out of ideas for new posts. That is why there is a need of systematic approach, which evolves idea and defines boundary for the development of content.

Continue reading “Bloggers: Use Demand as Trigger to Increase Engagement!”

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Schedule for publishing posts on Social Networks!


Schedule for publishing posts on Social Networks!

1. Breakfast with LinkedIn.
2. Midday Coffee break with Google+.
3. Lunch with Twitter.
4. Evening Tea with Facebook.
5. Dinner with Pinterest.

Continue reading “Schedule for publishing posts on Social Networks!”

Magical Six Figure Earnings in Social Media – Fox News Review

Social Media Job | Digital Marketing

Social Media Job | Digital Marketing
Social Media Job | Digital Marketing

Introduction and progression of social media has triggered a change in traditional marketing approach. Facebook, twitter, LinkedIn, Pinterest, Delicious and Digg has revolutionized marketing strategies. Companies use innovative articles, videos and info- graphics to stimulate interest in internet customers. Organizations influence buying decisions by giving references of mutual connections. Consequently, companies seeking to create social buzz on social networking sites announces jobs in the field of social media marketing.

West is the forerunner and United States is leading in creating social media jobs. Forecast is that US will beat previous year’s opportunities created by more than twenty-five percent. Fox news did an independent review in which it was claimed that some social media pros are earning in MAGICAL SIX FIGURES.

Social media savvy are utilizing their skills such as blogging, social networking or media sharing for earning their livelihoods, which is interesting aspect of web 2.0. Web 2.0 is not a technology rather a concept in which websites and applications integrate with social networking platforms. Although hardcore programming and marketing skills are preferred but these are not mandatory skills in order to get social media marketing jobs.

Social Networking profession is complete career stream having different levels of management. There are positions at top management level such as Digital Strategist, Director Social Media etc. Middle management has positions like Social Media Marketing Manager and Content Manager etc. At lower management, there are bloggers, SEO technicians, moderators of forums and social networking technicians etc.

If you want to register yourself on job hunting site for social media then click here!

Bulls’eye ! publish winning ‘Posts’ on social media.

Postings on Social Media | Digital Marketing

Postings on Social Media | Digital Marketing
Postings on Social Media | Digital Marketing

Marketers’ communicate with the help of ‘Posts’ in inbound marketing, in other words we can say that posting is the protocol of communication in inbound marketing. There several types of posts in social media world, such as status post, blog post, micro-blog/tweet, Graphic Posts, Video Posts or Audio posts etc. Success of online interaction relies on in-depth analysis of target market behaviors, interests, needs, wants and convenience. In this article, we will analyze some of the major factors involved in posting brand messages.

  • Alignment – Understanding Background
    • Understanding Marketing-Mix to align posts
    • Understanding Customer Needs & Wants to align posts
    • Understanding of Social Media Mix to align posting strategy 
  • Segmentation – Creating Groups, Lists or Circles as per following demographics:
    • Gender
    • Age or Generation
    • Time Zones
    • Interests
    • Irritants & Grievances
    • Triggers: This is another aspect to put weight in leads. Escalating or Deescalating triggers increases or decreases the chances of getting customer engaged. Trigger can be holidays in the specific localities and it may mean that customer is not approachable or it may mean that customer is more than ready to be engaged as he has to do shopping.
  • Content Management
    • Diversity to attract all demographics
    • Keywords are important for Social Media Searches
    • At least two or more topics or ideas to counter monotonousness
    • Supporting facts & examples for all topics and ideas
    • Real life Analogies help in engaging audience 
  • Planning, Monitoring & Control Posts
    • Identifying Influence-rs through social network data analytic tools like Google Ripples etc.
    • Identifying like-minded communities, groups, lists or boards etc.
    • Unique short URL for specific post to track its effectiveness
    • Mapping customer irritants, needs & product/service features
    • Hash-tag keywords to increase visibility of post among social network search engine
    • Always post to specific list, group or circle. Public post is like a talking-brochure sales person and most of the people ignore them.
    • Acknowledging and encouraging shares, comments, likes
    • Follow-up Posts with paraphrasing and with little tweaks in the post
    • Acknowledging and encouraging shares, comments, likes
    • Continual Improvement Process until objectives are achieved