Link

Measuring ROI: Is My Digital Marketing Strategy Working?


Click Here Measuring ROI: Is My Digital Marketing Strategy Working?

Measuring ROI of Digital Marketing
Click on the image to go to Webinar Video!

Recently, came across to excellent webinar by David, in which wisdom of measuring return on investment in digital marketing is shared. Personally, find it very useful and pragmatic, owing to this decided to share it with you.

It has four easy and logical steps from ‘defining objectives’ to ‘measuring metrics’, then of to ‘DIY Model’ followed up by ‘Focus on KPIs’. Furthermore, in measuring metrics, four kinds of matrices are advised ‘Audience’, ‘Social Channel Engagement’, ‘Universal Engagement’ & ‘Financial’. Lastly, seven habits of agile marketing model were shared to put pragmatism in the approach of developing digital marketing strategy.

Overall, this webinar is a collection of methodology, tactics & approach, making it complete package for digital marketing professionals.

Enjoy learning from this video 🙂

Advertisements

Bulls’eye ! publish winning ‘Posts’ on social media.

Postings on Social Media | Digital Marketing

Postings on Social Media | Digital Marketing
Postings on Social Media | Digital Marketing

Marketers’ communicate with the help of ‘Posts’ in inbound marketing, in other words we can say that posting is the protocol of communication in inbound marketing. There several types of posts in social media world, such as status post, blog post, micro-blog/tweet, Graphic Posts, Video Posts or Audio posts etc. Success of online interaction relies on in-depth analysis of target market behaviors, interests, needs, wants and convenience. In this article, we will analyze some of the major factors involved in posting brand messages.

  • Alignment – Understanding Background
    • Understanding Marketing-Mix to align posts
    • Understanding Customer Needs & Wants to align posts
    • Understanding of Social Media Mix to align posting strategy 
  • Segmentation – Creating Groups, Lists or Circles as per following demographics:
    • Gender
    • Age or Generation
    • Time Zones
    • Interests
    • Irritants & Grievances
    • Triggers: This is another aspect to put weight in leads. Escalating or Deescalating triggers increases or decreases the chances of getting customer engaged. Trigger can be holidays in the specific localities and it may mean that customer is not approachable or it may mean that customer is more than ready to be engaged as he has to do shopping.
  • Content Management
    • Diversity to attract all demographics
    • Keywords are important for Social Media Searches
    • At least two or more topics or ideas to counter monotonousness
    • Supporting facts & examples for all topics and ideas
    • Real life Analogies help in engaging audience 
  • Planning, Monitoring & Control Posts
    • Identifying Influence-rs through social network data analytic tools like Google Ripples etc.
    • Identifying like-minded communities, groups, lists or boards etc.
    • Unique short URL for specific post to track its effectiveness
    • Mapping customer irritants, needs & product/service features
    • Hash-tag keywords to increase visibility of post among social network search engine
    • Always post to specific list, group or circle. Public post is like a talking-brochure sales person and most of the people ignore them.
    • Acknowledging and encouraging shares, comments, likes
    • Follow-up Posts with paraphrasing and with little tweaks in the post
    • Acknowledging and encouraging shares, comments, likes
    • Continual Improvement Process until objectives are achieved

Seeding An App In Swarm Marketing Network


Swarm Marketing Network | Digital Marketing
Swarm Marketing Network | Digital Marketing

This is the third post on the subject of Swarm Intelligence in Marketing. We will take one step further by discussing how swarm marketing network can be established.

Continue reading “Seeding An App In Swarm Marketing Network”

Implementing Swarm Intelligence in Social Media Marketing!


Swarm Intelligence in SMM | Digital Marketing
Swarm Intelligence in SMM | Digital Marketing

Social media is still relatively new phenomena having about 5 years of age. Strategists find it difficult to put their strategies on paper in black and white, just because of ambiguous understanding of the subject.

Continue reading “Implementing Swarm Intelligence in Social Media Marketing!”