Although there are many natural examples of swarm intelligence ranging From flock of birds to school of fish. However, in this blog post we will be discussing Ant Colony Optimization to imitate same behabiour in digital marketing. Ants are the inspirational creatures who collectively can achieve goals, which are hard to belief keeping in mind the size of tiny species. Such as, optimized short route identification for searching and transporting food, making bridges by holding on to each other legs and to name but a few.
New concept is emerging, that marketing strategies should be based on swarm intelligence. Swarm intelligence is the offshoot of artificial intelligence. In simple terms, we can describe this field of study as “Collective Wisdom”.