Although there are many natural examples of swarm intelligence ranging From flock of birds to school of fish. However, in this blog post we will be discussing Ant Colony Optimization to imitate same behabiour in digital marketing. Ants are the inspirational creatures who collectively can achieve goals, which are hard to belief keeping in mind the size of tiny species. Such as, optimized short route identification for searching and transporting food, making bridges by holding on to each other legs and to name but a few.
This is the third post on the subject of Swarm Intelligence in Marketing. We will take one step further by discussing how swarm marketing network can be established.
Social media is still relatively new phenomena having about 5 years of age. Strategists find it difficult to put their strategies on paper in black and white, just because of ambiguous understanding of the subject.
New concept is emerging, that marketing strategies should be based on swarm intelligence. Swarm intelligence is the offshoot of artificial intelligence. In simple terms, we can describe this field of study as “Collective Wisdom”.