Five Frontiers of Digital Marketing


Digital transformation triggered several shifts in traditional practices especially in marketing. Marketing professionals spend lot of time in learning ways to conquer frontiers of digital marketing. Often it has been witnessed that when it comes to implementation then veterans find it difficult to apply digital marketing concepts due to ambiguous understanding of the subject.

Frontiers of Digital Marketing Image

Let’s try to look at digital marketing components and their frontiers to grab the concept crisply!

Digital marketing components are classified into several groups which need to be ascertaining before digging into them:

  1. Customers

Customers are the pivotal component of the entire digital marketing paradigm. It is always helpful to visualize customer as the dart board and number of rings in the board are its needs. Therefore, developing customer personas is one of the key functions in this frontier. There is comprehensive blog written on developing personas which is a must to read “How to Create Detailed Buyer Personas for Your Business”. Customer feedback is another very important activity of this layer which force entire model to improve.

  1. Strategy

Once the target is set, then strategy becomes next priority whose role is to navigate organizational resources to their ultimate goal. I have written the blog on the subject which could be useful Four Pillars of Digital Marketing Strategy.

  1. Interfaces

It cannot be over emphasized that interfaces should be user friendly and intuitive in nature. Moreover, they should be seamlessly integrated with marketing automation platform in-order to drip real-time analytics and other functions. There is noteworthy article, which will assist in this knowledge area “10 Rules of Good UI Design to Follow On Every Web Design Project”. 

  • Website
  • Emails
  • Social Media
  • Advertisements
  1. Processes

On back of interfaces there are three mission critical processes which are recurrently running and moving the wheel of digital marketing in the direction of strategy to realize growth. Processes are tightly coupled with marketing automation platform.

  1. Content Management : Follow the link to read more on content management “Six Stage Process Of Content Marketing!”
  2. Search Engine Optimization : Follow the link to read more on SEO “How To Do Search Engine Optimization!”.
  3. Lead Nurturing Management:
  1. Platform

This is the platform which glues interfaces with processes and provides insight to the management for better decision making and controlling marketing activities.

Marketing Automation – platforms such as Sales Force are some of the examples.

Social CRM | Convert | Planning Interactions

Social CRM | Convert | Planning Interactions

Social CRM | Convert | Planning Interactions
Social CRM | Convert | Planning Interactions

This is the fifth info-graphic in the series of 10 graphics. Objective is to show desired capabilities when it comes to planning interactions in the Convert Phase of marketing. Importance of this activity is that it develops interaction packages for the next activity of executing interactions.

Continue reading “Social CRM | Convert | Planning Interactions”

Social CRM | Convert | Managing Leads

Social CRM | Convert | Managing Leads

Social CRM | Convert | Managing Leads
Social CRM | Convert | Managing Leads

This is the forth info-graphic in the series of 10 graphics. Objective is to show desired capabilities when it comes to managing lead in the Convert Phase of marketing. Importance of this activity is that it develops lead packages for the next activity of customer visitation plans.

Continue reading “Social CRM | Convert | Managing Leads”

Social CRM | Find | Closure Activity

Social CRM - Find - Closure Phase Thumb

Social CRM - Find - Closure Phase Thumb
Social CRM – Find – Closure Phase Thumb

This is the third info-graphic in the series of 10 graphics. Objective is to show desired capabilities when it comes to closing activity of Find phase of marketing. Importance of this activity is that it provide reference for future similar campaigns to make it more efficient, by emphasizing on the positive initiatives and at the same time avoiding errors.

Continue reading “Social CRM | Find | Closure Activity”

Social CRM | Find | Execute Phase

Social CRM | Find | Execute Thum | Digital Marketing

 Social CRM | Find | Execute Thum | Digital Marketing
Social CRM | Find | Execute Thum | Digital Marketing

This is the third info-graphic in the series of 10 graphics. Objective of this info-graphic is to reflect the capabilities/needs of the execution module in social crm.

Continue reading “Social CRM | Find | Execute Phase”

Social CRM | Find | Planning

Social CRM Find Plan - Digital Marketing

Social CRM Find Plan - Digital Marketing
Social CRM Find Plan – Digital Marketing

This info-graphic is second in the series of ten. Objective of this graphic is to show what capabilities are desired for planning activity in find/promotion phase.

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Seamless Integration of CRM with Social Media!

Social CRM Overview Thumb - Digital Marketing

Social CRM Overview Thumb - Digital Marketing
Social CRM Overview Thumb – Digital Marketing

Since the inception of Web 2.0 businesses need CRM solution which seamlessly Integrates Social Media to their Customer Relationship Management applications. Please review following Infographic which is first in the series of 10 graphics.

Continue reading “Seamless Integration of CRM with Social Media!”

Is Social CRM Innovation Or Need?


Social CRM - Digital Marketing
Social CRM – Digital Marketing

Since the introduction of social media on internet, businesses are exploring methods to utilize this media to their advantage, at the same time increasing revenues and controlling loss of business.

Continue reading “Is Social CRM Innovation Or Need?”