Five Frontiers of Digital Marketing


Digital transformation triggered several shifts in traditional practices especially in marketing. Marketing professionals spend lot of time in learning ways to conquer frontiers of digital marketing. Often it has been witnessed that when it comes to implementation then veterans find it difficult to apply digital marketing concepts due to ambiguous understanding of the subject.

Frontiers of Digital Marketing Image

Let’s try to look at digital marketing components and their frontiers to grab the concept crisply!

Digital marketing components are classified into several groups which need to be ascertaining before digging into them:

  1. Customers

Customers are the pivotal component of the entire digital marketing paradigm. It is always helpful to visualize customer as the dart board and number of rings in the board are its needs. Therefore, developing customer personas is one of the key functions in this frontier. There is comprehensive blog written on developing personas which is a must to read “How to Create Detailed Buyer Personas for Your Business”. Customer feedback is another very important activity of this layer which force entire model to improve.

  1. Strategy

Once the target is set, then strategy becomes next priority whose role is to navigate organizational resources to their ultimate goal. I have written the blog on the subject which could be useful Four Pillars of Digital Marketing Strategy.

  1. Interfaces

It cannot be over emphasized that interfaces should be user friendly and intuitive in nature. Moreover, they should be seamlessly integrated with marketing automation platform in-order to drip real-time analytics and other functions. There is noteworthy article, which will assist in this knowledge area “10 Rules of Good UI Design to Follow On Every Web Design Project”. 

  • Website
  • Emails
  • Social Media
  • Advertisements
  1. Processes

On back of interfaces there are three mission critical processes which are recurrently running and moving the wheel of digital marketing in the direction of strategy to realize growth. Processes are tightly coupled with marketing automation platform.

  1. Content Management : Follow the link to read more on content management “Six Stage Process Of Content Marketing!”
  2. Search Engine Optimization : Follow the link to read more on SEO “How To Do Search Engine Optimization!”.
  3. Lead Nurturing Management:
  1. Platform

This is the platform which glues interfaces with processes and provides insight to the management for better decision making and controlling marketing activities.

Marketing Automation – platforms such as Sales Force are some of the examples.

Advertisements

Rules of IELTS in creating content anatomy to get social media friendly!

IELTS For Content Marketing | Digital Marketing

IELTS For Content Marketing | Digital Marketing
IELTS For Content Marketing | Digital Marketing

Recently, businesses are exploring ways to manage their content to get maximum returns on their investments. Content Marketing, is often seen as writing an article having images and videos but not many are considering the broad spectrum. Let us examine how we can exploit maximum returns out of our valuable investments on creating content by following IELTS semantics. Firstly, we will look into the IELTS semantics guidelines for writing and then we will see if it is an appropriate practice for content marketing respectively.

IELTS have criteria on which they gauge article quality and effectiveness:

Task Achievement: In this criterion, they look for the fulfillment of topic. Moreover, they seek whether examples and facts, are provided in the article to validate claim.

Coherence: This law says that, article should be distributed in multiple paragraphs having specific purpose. Namely to illustrate, Introduction, Body and Conclusion Paragraphs. Body paragraph can further subdivide based on need and usually it is required, when topic has several dimensions such as rebuttal, advantages or disadvantages and to name but a few. The most important aspect of coherence is that all paragraphs should be lined with introduction paragraph. Start discussion by expanding on the topic sentence of the introduction paragraph. Always end your paragraph by connecting it back with introduction paragraph by paraphrasing topic sentence.

Cohesion: It is very interesting aspect of writing and this rule suggests that when new sentence starts it should have linking word (such as, Likewise, therefore, Eventhough etc.). This helps in providing logical flow to the reader and makes it easy for him/her to understand that now discussion has progressed to the next level.

Lexical Resource: if I say that this element is the Jewel of content, then I am not wrong as lexical resource means using high quality vocabulary. Most of us are already aware of this aspect so it does not require further analysis.

Grammatical Range and Accuracy: This is the area, which is the most touted for consideration, but we still remain negligent and keep on doing grammatical errors. There is no panacea to grammatical problems apart from following same legacy rules.

With experience, have found out that if your content is in proper structure and based on guidelines mentioned above, then it becomes sharing friendly. For instance, tweeting topic sentence at the start of the marketing campaign and over due course tweeting other topic sentences of different paragraphs of the same article without the need of amendment. Furthermore, this structure will also assist in developing database of the content, which is searchable as per requirement, and this is vital for businesses that run frequent digital marketing campaigns. Moreover, posting on to other social networking sites will become easy by copying entire paragraph and using it as a post with supporting image. Thus, it clearly shows that following IELTS rules assist in getting your content more shareable.

Finally, to recapitulate, we have a priceless resource of IELTS which should be employed in our content marketing strategies to take our content to the higher level of sharing and searching. Coming to the end there is a recommendation that there are infinite online tutors for IELTS why not to use them to correct anatomy of the content. 😉
Happy blogging!

Six Stage Process Of Content Marketing!

Content Marketing | Digital Marketing

Content Marketing | Digital Marketing
Content Marketing | Digital Marketing

Digital marketing include several integrated components like Social Media Marketing, Search Engine Marketing and Display Advertisements. However, one of the key components is content marketing, which falls in almost all of the categories of online marketing. May it be social media or search engine marketing you need to have attractive content to pull audience to your brand.

Continue reading “Six Stage Process Of Content Marketing!”