1.75 (2014) Billion to 5 Billion Users of Mobile by 2017

Due to popularity of 3G & 4G is triggering switching between traditional mobile phone users to smartphone users.  MobileInternet

More than half of the mobile users are now using smartphones making it primary marketing channel for marketeers.


Penetration of the mobile users is slowing down due to saturation and it means that mobile phone is already adopted by most of the people worldwide,


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See more at: http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536#sthash.yKIJvwwJ.dpuf


AMENDED 2017 Statistics


Digging into Digital Marketing Gap!


” Despite the vast amounts of consumer data available to help marketers understand and build strong relationships with their customers, the two don’t always align. What marketers believe will delight customers, often turns them off.”

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