changing world of marketing…
Interesting analogies to reduce resistance for change.
CHANGE WITH THE CHANGE, OTHERWISE CHANGE WILL CHANGE YOU!
Change is hard. No one in your organization whether it is small or large wants to change their behavior. Let along their business processes. For class, I have been reading a lot about employee engagement and how communications can be used to help, “turn the tide.”
Regardless of the communications vehicle, you need a compelling story to help move people from resistance to acceptance. So how do you tell a story that motivates your employees and stakeholders?
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