changing world of marketing…
Social media marketing is the sizzling topic of recent times. Worldwide web is flooded with articles and tips on how to use social networking. It is very important to note that social media marketing is not preference of gigantic businesses only; rather small businesses find it equally effective.
When it comes, in developing marketing strategies for promotion on social networks, then first thing which gets attention, is reaching to the masses in shortest possible time and resources. This attitude of modern marketers keeps them stuck in the quagmire of broadcasting messages to the customers directly. In this article, we will examine the effects of communicating brand messages to worldwide customers directly.
Let us evaluate the effect of direct communication with worldwide customers. First, we look at some of the advantages of the said approach:
Thus, it clearly shows that focus is to reach maximum customers quickly and to reduce marketing expenditures, thereby having direct access to data related to customers.
Further analysis reveals drawbacks to this approach:
Solution to the problem is to introduce intermediate layer of “Influencers/Brand Ambassadors/Reps” in your marketing strategies and then leave following tasks on them, which will lead to easy management of marketing.
Finally, to recapitulate, it is important to have some amplification mechanism to boost brand message in their respective areas of responsibilities. Moreover, humongous scale of marketing operations and customer related data needs splitting of activity into small manageable actions.