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Digital Marketing is the buzz word of recent times. What it is? Lets explore in detail!
Digital marketing is basically communicating brand value to potential customers through digital devices. Digital Devices are like Computers, Laptops, Tablet PCs, Mobile Phones, Smartphones, Digital Billboards and many more. Here it is important to understand that potential customer are also known as digital consumers in digital marketing world. Moreover, most of the founding principles of legacy marketing are also part n parcel of digital marketing, such as marketing mix, understanding customer needs & wants, competition analysis, marketing channel identification and planning etc.
However, since mode of communication has changed that is why interaction approach has transformed to virtual interactions. Most of the time virtual interactions are performed over internet. That is why Internet marketing is a significant component of digital marketing.