Click Here Measuring ROI: Is My Digital Marketing Strategy Working?
Recently, came across to excellent webinar by David, in which wisdom of measuring return on investment in digital marketing is shared. Personally, find it very useful and pragmatic, owing to this decided to share it with you.
It has four easy and logical steps from ‘defining objectives’ to ‘measuring metrics’, then of to ‘DIY Model’ followed up by ‘Focus on KPIs’. Furthermore, in measuring metrics, four kinds of matrices are advised ‘Audience’, ‘Social Channel Engagement’, ‘Universal Engagement’ & ‘Financial’. Lastly, seven habits of agile marketing model were shared to put pragmatism in the approach of developing digital marketing strategy.
Overall, this webinar is a collection of methodology, tactics & approach, making it complete package for digital marketing professionals.
Enjoy learning from this video 🙂
What Is Digital Marketing ? 
Hello, it very good to see your blog. You have shared very important and useful information. In today’s age digital marketing plays very important role for all business. Thank you for sharing this article. Keep posting!
Thank You For Valuable Information and I agree with your idea that “It has four easy and logical steps from ‘defining objectives’ to ‘measuring metrics’, then of to ‘DIY Model’ followed up by ‘Focus on KPIs’. Furthermore, in measuring metrics, four kinds of matrices are advised ‘Audience’, ‘Social Channel Engagement’, ‘Universal Engagement’ & ‘Financial’. Lastly, seven habits of agile marketing model were shared to put pragmatism in the approach of developing digital marketing strategy.”