Recently, came across to excellent webinar by David, in which wisdom of measuring return on investment in digital marketing is shared. Personally, find it very useful and pragmatic, owing to this decided to share it with you.
It has four easy and logical steps from ‘defining objectives’ to ‘measuring metrics’, then of to ‘DIY Model’ followed up by ‘Focus on KPIs’. Furthermore, in measuring metrics, four kinds of matrices are advised ‘Audience’, ‘Social Channel Engagement’, ‘Universal Engagement’ & ‘Financial’. Lastly, seven habits of agile marketing model were shared to put pragmatism in the approach of developing digital marketing strategy.
Overall, this webinar is a collection of methodology, tactics & approach, making it complete package for digital marketing professionals.
Enjoy learning from this video 🙂