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Owing to the integration of Marketing and Digital Technology, has triggered many changes in the marketing approach of communicating brand value. Fundamental changes are that in legacy marketing, businesses use to target as per geographical barriers but not there are no barriers as such courtesy internet and cellular networks. Moreover, concept of “Push” and “Pull” in marketing is the new dimension on which marketing strategies are being developed. Digital Consumer becomes more difficult to be satisfied, due to ease in access to product/service online reviews.