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Measuring the Impact of Digital vs. Traditional Advertising on Website Traffic


It is pertinent to have tools in your armory to gauge actual performance of digital and traditional advertising endeavors. Explore simple and straightforward way of evaluating outcomes of promotion activities on social media, search engine and traditional means.

Advertising in the Digital Age

tradvsdig_mediabudgetsThere’s an old adage that says “Half of my marketing dollars are working, I just don’t know what half.”  How true is that in this digital age for most businesses that have a mix of digital and traditional advertising?

One of the million dollar questions that every business owner or marketer wants to answer is just how effective is my traditional advertising versus my digital advertising for my business?

Well, there is no silver bullet in the industry right now that answers this question with 100% percent certainty, but there are some tricks that you can use that help shed some light on how effective (or in-effective) your traditional advertising is at bringing consumers to your brand and engaging with your website.

The Concept

In order to do this experiment you’ll need to have installed Google Analytics on your website and have at least 30 days of traffic data.

Let…

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This entry was posted on June 16, 2013 by in Concepts, Uncategorized.

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