Social CRM | Convert | Planning Interactions

Social CRM | Convert | Planning Interactions

Social CRM | Convert | Planning Interactions
Social CRM | Convert | Planning Interactions

This is the fifth info-graphic in the series of 10 graphics. Objective is to show desired capabilities when it comes to planning interactions in the Convert Phase of marketing. Importance of this activity is that it develops interaction packages for the next activity of executing interactions.

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RECAP! From DOS commands to Web Applications.

MS DOS and PHP | Digital Marketing

MS DOS and PHP | Digital Marketing
MS DOS and PHP | Digital Marketing

For many years, I have been missing the dos window. I found DOS based programs developed in C++ to be most efficient programs I have ever encountered due to following reasons:

Continue reading “RECAP! From DOS commands to Web Applications.”

Measuring the Impact of Digital vs. Traditional Advertising on Website Traffic


It is pertinent to have tools in your armory to gauge actual performance of digital and traditional advertising endeavors. Explore simple and straightforward way of evaluating outcomes of promotion activities on social media, search engine and traditional means.

Advertising in the Digital Age

tradvsdig_mediabudgetsThere’s an old adage that says “Half of my marketing dollars are working, I just don’t know what half.”  How true is that in this digital age for most businesses that have a mix of digital and traditional advertising?

One of the million dollar questions that every business owner or marketer wants to answer is just how effective is my traditional advertising versus my digital advertising for my business?

Well, there is no silver bullet in the industry right now that answers this question with 100% percent certainty, but there are some tricks that you can use that help shed some light on how effective (or in-effective) your traditional advertising is at bringing consumers to your brand and engaging with your website.

The Concept

In order to do this experiment you’ll need to have installed Google Analytics on your website and have at least 30 days of traffic data.

Let…

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