Risk Management In Digital Marketing

Risk Management In Marketing | Digital Marketing

Risk Management In Marketing | Digital Marketing
Risk Management In Marketing | Digital Marketing

Although risk management is the responsibility of entire organization but as always there is single responsible person who is leading the initiative and monitoring it; that person is Risk Manager.Analogy to understand this role is that Risk Manager is the person who sits  next to the driver (CEO) of the vehicle (organization). Job of this person is to forewarn driver about the humps or detours on the way and suggesting counter measures to overcome the problem.

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