changing world of marketing…
This is the third post on the subject of Swarm Intelligence in Marketing. We will take one step further by discussing how swarm marketing network can be established.
This system will evolve with the passage of time by sharing intelligence among several **stakeholders of the network as shown in the diagram above, just like a tree where you seed and wait it to grow itself. Please note individuals basing on their expertise can opt for one or more roles as shown above and start registering with the app. However, transparent criteria having tangible rules should be enforced in order to maintain the viability of the network. In other words we can say that we are developing a nucleus and specifying its interfaces for the world to connect to, as more and more individuals are connecting to the nucleus the atom will grow bigger and getting stable.
App should specify the protocols of all overlapping areas as shown in the diagram that is either direct interaction with other **stakeholder or nucleus app. For instance, how Strategist should communicate with Subject Matter Expert or how Monitors should report the progress of marketing to strategist. Moreover, what are the guidelines for submitting strategies and what elements needs to be covered in the marketing strategy deliverable? In the post we are not going into a debate of whether some of the stakeholders should be confined to organization only, to ensure confidentiality or protecting trade secrets. Because, this will lead us away from our topic and at this point of time we are concerned about the concept only whether it is a viable option or not.
Another aspect of the app is that it should provide following features to all stakeholders to work in a synergy:
** Stakeholders Explanations