changing world of marketing…
This is the third info-graphic in the series of 10 graphics. Objective of this info-graphic is to reflect the capabilities/needs of the execution module in social crm.
Workbench is the area where posts are created. Publisher is the area, which publishes all types of available posts on social media. Integration module provide popular software integration like Ms Word, Powerpoint etc. that assist in creating posts as well as provide options to control permissions. Customer module help in classification of customer database and assign tags, these tags are then used in publishing module to distribute information on need to know basis. Workflow manager is to program business rules and processes into, like who is going to do what and when. Central Monitoring is the heart of the Social CRM Execution phase where you get the audience feedback in the shape of comments, likes or re-shares etc.
Content of the Graphic: