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Social CRM | Find | Closure Activity


Social CRM - Find - Closure Phase Thumb

Social CRM – Find – Closure Phase Thumb

This is the third info-graphic in the series of 10 graphics. Objective is to show desired capabilities when it comes to closing activity of Find phase of marketing. Importance of this activity is that it provide reference for future similar campaigns to make it more efficient, by emphasizing on the positive initiatives and at the same time avoiding errors.

Social CRM | Find | Closure Activity | Digital Marketing

Social CRM | Find | Closure Activity | Digital Marketing

Content of the graphic:

  • Collecting Leads to form a database
    • All Leads should be stored in a uniform detailed structure clarifying demographics
    • Level of involvement in digital campaign is very important Like, Comment, Share, Views
    • Interests of particular leads idea is to classify leads as per interests
    • Gender, Age Bracket, Date & Time of Interaction, Location
    • Influencer if applicable should be specified as well.
    • Repeat Potential Customer Lead
  • Assessment Reports
    • Return on investment till generation of potential leads
    • Effectiveness of different marketing channels against total generated leads
    • Social Networking Sites (Leads, Cost Of Campaign, Value for Money)
    • Blogging Sites (Leads, Cost Of Campaign, Value for Money)
    • Media Hosting Sites (Leads, Cost Of Campaign, Value for Money)
    • Social Bookmarking Sites (Leads, Cost Of Campaign, Value for Money)
    • Social News Sites (Leads, Cost Of Campaign, Value for Money)
  • Hot Leads Precedence
    • Assigning whole number values to rate each criteria on demographics
    • Generally, Share carry more weight than Comments and so on
    • Generally, sales pitching is different for different age groups and gender
    • Generally, location plays vital role in taking care of different cultures and addressing needs.
    • Sorting database as per values assigned will help in more targeting approach for selling.
  • Knowledge Management System
    • Lesson learned report generation highlighting weaknesses in the campaign or variations in the actual results vs. planned results. Corrective Suggestion is the most important element of such reports in order to avoid in future.
    • All internal stakeholders should be included in the process (Marketing Heads, CEO’s, Social Media professionals etc.)
    • Lessons Learned Report along with Assessment reports should be logged into Knowledge Management System for future reference.

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One comment on “Social CRM | Find | Closure Activity

  1. Pingback: Social CRM | Find | Closure Activity | Customer...

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