What Is Digital Marketing ?

changing world of marketing…

Smartphone Users Worldwide Will Total 1.75 Billion in 2014


Due to popularity of 3G & 4G is triggering switching between traditional mobile phone users to smartphone users.   More than half of the mobile users are now using smartphones making … Continue reading

Featured · Leave a comment

Digging into Digital Marketing Gap!


” Despite the vast amounts of consumer data available to help marketers understand and build strong relationships with their customers, the two don’t always align. What marketers believe will delight … Continue reading

Featured · 2 Comments

Trends of Digital Marketing in 2014


Trends of Digital Marketing in 2014 Make a note of these predictions in your digital marketing campaigns rather make sure that it is an integral part of your digital marketing … Continue reading

April 23, 2014 · Leave a comment

Seven Ways to Use Storytelling in Your Change Management Initiatives


Originally posted on Metscher's Musings:
Change is hard. No one in your organization whether it is small or large wants to change their behavior. Let along their business processes.…

November 18, 2013 · Leave a comment

Intersection of Different Models for Developing Digital Marketing Strategy!


Visit following link for insight into Digital Marketing Strategy: http://whatisdigitalmarketing.wordpress.com/2013/06/29/four-pillars-of-digital-marketing-strategy/

July 24, 2013 · Leave a comment

Bloggers: Use Demand as Trigger to Increase Engagement!


Most of the time bloggers are concentrating in finding topics, which forms the basis of their upcoming blog posts. This activity at times gets them to the point where they … Continue reading

July 23, 2013 · 2 Comments

Social Media Investment Trend for 2013


Surprisingly, LinkedIn turned out to be THE DARK HORSE for social media investment survey by “The Creative Group”, having top most growth on Y.o.Y basis. While Facebook kept its lead, … Continue reading

July 21, 2013 · 2 Comments

B to i to C in Social Media Marketing | DIVIDE & RULE!


Social media marketing is the sizzling topic of recent times. Worldwide web is flooded with articles and tips on how to use social networking. It is very important to note … Continue reading

July 20, 2013 · 1 Comment

Schedule for publishing posts on Social Networks!


1. Breakfast with LinkedIn. 2. Midday Coffee break with Google+. 3. Lunch with Twitter. 4. Evening Tea with Facebook. 5. Dinner with Pinterest.

July 19, 2013 · Leave a comment

Increase audience engagement through social media communities!


Personal experience tells that posting messages in communities and groups trigger more visits to your website or blog, than postings on the wall as public messages.

July 17, 2013 · Leave a comment

The Tortoise and the Hare! Inspiration for marketing


We have been listening to stories since our childhood to boost motivation for excellence.

July 14, 2013 · Leave a comment

Is Social CRM Innovation Or Need?


Originally posted on What Is Digital Marketing ?:
Social CRM – Digital Marketing Since the introduction of social media on internet, businesses are exploring methods to utilize this media to their…

July 12, 2013 · Leave a comment

Classification of Social Media!


Originally posted on What Is Digital Marketing ?:
Social Media Types – Digital Marketing In the last decade, there has been a lot of buzz of social media worldwide. There are…

July 12, 2013 · Leave a comment

Clash of Tactics with Strategy in Digital Marketing


We are witnessing several stories of successes and failures on digital marketing sphere. Like always, planning is the key role of managing businesses and virtually is a make or break. … Continue reading

July 9, 2013 · Leave a comment

Big Picture of Digital Marketing! [VIDEO]


List of 5 hyperlinks referred in video: SOSTAC: http://www.smartinsights.com/digital-marketing-strategy/sostac-model/ BABOK: http://whatisdigitalmarketing.wordpress.com/2013/06/11/following-babok-v2-0-in-digital-marketing/ MEASURING ROI: http://www8.gsb.columbia.edu/execed/webinar/Measuring-ROI CONTENT ANATOMY: http://whatisdigitalmarketing.wordpress.com/2013/06/26/rules-of-ielts-in-creating-content-anatomy-to-get-social-media-friendly/ PUBLISHING POSTS: http://whatisdigitalmarketing.wordpress.com/2013/07/05/four-step-process-of-publishing-posts-in-inbound-marketing/

July 7, 2013 · Leave a comment

Magical Six Figure Earnings in Social Media – Fox News Review


Introduction and progression of social media has triggered a change in traditional marketing approach. Facebook, twitter, LinkedIn, Pinterest, Delicious and Digg has revolutionized marketing strategies. Companies use innovative articles, videos … Continue reading

July 6, 2013 · 2 Comments

Overview of GE’s Change Acceleration Process (CAP)


Originally posted on Bob Von Der Linn's HPT Blog:
In 1989-90, under the direction of Jack Welch, GE launched “Work-Out” – a team based problem-solving and employee empowerment program…

July 6, 2013 · Leave a comment

Measuring ROI: Is My Digital Marketing Strategy Working?


Click Here Measuring ROI: Is My Digital Marketing Strategy Working? Recently, came across to excellent webinar by David, in which wisdom of measuring return on investment in digital marketing is shared. … Continue reading

July 5, 2013 · 1 Comment

Bulls’eye ! publish winning ‘Posts’ on social media.


Marketers’ communicate with the help of ‘Posts’ in inbound marketing, in other words we can say that posting is the protocol of communication in inbound marketing. There several types of … Continue reading

July 5, 2013 · 2 Comments

REMEMBER: The 4Ps Are Out, The 4Es Are In | Ogilvy & Mather


Click here to discover insights of the subject:  The 4Ps Are Out, The 4Es Are In | Ogilvy & Mather. Owing to the integration of Marketing and Digital Technology, has … Continue reading

July 3, 2013 · 2 Comments

Conflict of interest in gaining trust


Recently, we are witnessing very informative articles suggesting winning trust in-order to gain long-term engagement with digital consumers.  There is a logical reason behind this claim that is since social … Continue reading

July 2, 2013 · Leave a comment

WATCH OUT FOR BIG EIGHT CHALLENGES | Digital Marketing


Digital marketing is in vogue, and most of the businesses worldwide, are adopting this dimension of marketing just to earn status symbol of being “Innovative Organization”. Owing to this adhoc … Continue reading

July 1, 2013 · 1 Comment

Four Pillars of Digital Marketing Strategy


Ingenious framework for digital marketing strategy development; SOSTAC ® marketing planning model guide is one of the corner stones in digital marketing arena. One of the key strengths of SOSTAC … Continue reading

June 29, 2013 · 2 Comments

Rules of IELTS in creating content anatomy to get social media friendly!


Recently, businesses are exploring ways to manage their content to get maximum returns on their investments. Content Marketing, is often seen as writing an article having images and videos but … Continue reading

June 26, 2013 · 5 Comments

Unveiling Social Media SPIDERS & BOTS | Integrated Optimization


We are living in the era where information and communications technology is leading and triggering changes in all walks-of-life. For the last few years, search engine optimization remained one of … Continue reading

June 25, 2013 · Leave a comment

Six Stage Process Of Content Marketing!


Originally posted on What Is Digital Marketing ?:
Content Marketing | Digital Marketing Digital marketing include several integrated components like Social Media Marketing, Search Engine Marketing and Display Advertisements. However, one…

June 24, 2013 · Leave a comment

Social Media & Search Engine Optimization Vs Social Media & Search Engine Marketing


Lately we have seen countless jargons in the field of digital marketing. Owing to this, professionals working in online marketing have ambiguous understanding of the subject. For instance, terminologies like … Continue reading

June 23, 2013 · 7 Comments

Look busy do nothing – Reverse the Curse In 5 Steps! SMM


Mounting popularity of social media marketing has compelled businesses to adopt emerging platform of social networking as their preferred marketing channel. Since the inception of social media marketing into their … Continue reading

June 21, 2013 · Leave a comment

The history of the Web teaches us how rapidly the web have changed in the past 15 years.


Originally posted on Digital Advertising and User Experience:
The Web became an advertising medium in the early 1990’s. According to Hairong Li (2011) the Web started as a single page and transformed…

June 21, 2013 · Leave a comment

Social CRM | Convert | Planning Interactions


This is the fifth info-graphic in the series of 10 graphics. Objective is to show desired capabilities when it comes to planning interactions in the Convert Phase of marketing. Importance … Continue reading

June 16, 2013 · Leave a comment

RECAP! From DOS commands to Web Applications.


For many years, I have been missing the dos window. I found DOS based programs developed in C++ to be most efficient programs I have ever encountered due to following … Continue reading

June 16, 2013 · Leave a comment

Measuring the Impact of Digital vs. Traditional Advertising on Website Traffic


Originally posted on Advertising in the Digital Age:
There’s an old adage that says “Half of my marketing dollars are working, I just don’t know what half.”  How true is…

June 16, 2013 · Leave a comment

Digital Pheromone


Although there are many natural examples of swarm intelligence ranging From flock of birds to school of fish. However, in this blog post we will be discussing Ant Colony Optimization … Continue reading

June 15, 2013 · 1 Comment

BACK TO SQUARE ONE ! Looking at the Horizon.


Information and Communication Technology (I.C.T.) is one of the fields that are continuously changing with the passage of time. Owing to this, associated industries need to change as well to … Continue reading

June 12, 2013 · 1 Comment

Following BABOK V2.0 In Digital Marketing!


Social CRM is the buzzword of the recent time and progressing organizations are considering developing capability to expand their reach into the boundaries of social media.

June 11, 2013 · 3 Comments

Effective Marketing Strategy | Micro Tip


One of the most important aspects of effective marketing strategy is basing your strategy on the strong foundations of consumer needs and wants.

June 9, 2013 · 1 Comment

Risk Management In Digital Marketing


Although risk management is the responsibility of entire organization but as always there is single responsible person who is leading the initiative and monitoring it; that person is Risk Manager.Analogy … Continue reading

June 8, 2013 · 2 Comments

Risk Management Dilemma in Digital marketing!


Risk analysis and control is one of the key areas of management. However, due to some reason risk management somehow has not been core component of marketing practices. Although other … Continue reading

June 6, 2013 · 2 Comments

Remembering Basics Of Marketing For Digital Gain!!!


Lets go back and recognize this fact that marketing approach has not changed a lot and founding principles are the same but mode of communication has changed!

June 6, 2013 · 1 Comment

Social CRM | Convert | Managing Leads


This is the forth info-graphic in the series of 10 graphics. Objective is to show desired capabilities when it comes to managing lead in the Convert Phase of marketing. Importance … Continue reading

June 4, 2013 · 2 Comments

Is Digital Marketing a Makeover of Legacy Marketing or Innovation?


It may indeed be true to say that legacy marketing has transformed to digital marketing, this subject however requires further analysis. According to many professionals of legacy marketing, this transformation … Continue reading

June 3, 2013 · 3 Comments

Viral Marketing Initiatives


Originally posted on Why Social Media?:
Viral marketing has a snowball effect. It gets bigger and bigger and moves faster and faster as it goes along. So why is it…

June 3, 2013 · Leave a comment

Seeding An App In Swarm Marketing Network


This is the third post on the subject of Swarm Intelligence in Marketing. We will take one step further by discussing how swarm marketing network can be established.

June 2, 2013 · Leave a comment

Implementing Swarm Intelligence in Social Media Marketing!


Social media is still relatively new phenomena having about 5 years of age. Strategists find it difficult to put their strategies on paper in black and white, just because of … Continue reading

May 31, 2013 · Leave a comment

Six Stage Process Of Content Marketing!


Digital marketing include several integrated components like Social Media Marketing, Search Engine Marketing and Display Advertisements. However, one of the key components is content marketing, which falls in almost all … Continue reading

May 31, 2013 · 5 Comments

Meeting Marketing Objectives Through Social Media!


Content in the Graphic:   Find (Promotion)  Social News : Reaching to New Potential Market  Social Bookmarking : Useful Information for Consumers  Social Networking Sites : Raising Awareness  Media Sharing … Continue reading

May 30, 2013 · 2 Comments

Swarm Intelligence In Marketing!


New concept is emerging, that marketing strategies should be based on swarm intelligence. Swarm intelligence is the offshoot of artificial intelligence. In simple terms, we can describe this field of … Continue reading

May 30, 2013 · 13 Comments

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