Reblogged from Metscher's Musings: Change is hard. No one in your organization whether it is small or large wants to change their behavior. Let along their business processes. For class, … Continue reading
We have been listening to stories since our childhood to boost motivation for excellence.
We are witnessing several stories of successes and failures on digital marketing sphere. Like always, planning is the key role of managing businesses and virtually is a make or break. … Continue reading
Reblogged from Bob Von Der Linn's HPT Blog: In 1989-90, under the direction of Jack Welch, GE launched “Work-Out” – a team based problem-solving and employee empowerment program modeled after … Continue reading
Click here to discover insights of the subject: The 4Ps Are Out, The 4Es Are In | Ogilvy & Mather. Owing to the integration of Marketing and Digital Technology, has … Continue reading
Digital marketing is in vogue, and most of the businesses worldwide, are adopting this dimension of marketing just to earn status symbol of being “Innovative Organization”. Owing to this adhoc … Continue reading
Recently, businesses are exploring ways to manage their content to get maximum returns on their investments. Content Marketing, is often seen as writing an article having images and videos but … Continue reading
Reblogged from What Is Digital Marketing ?: Digital marketing include several integrated components like Social Media Marketing, Search Engine Marketing and Display Advertisements. However, one of the key components is … Continue reading
Reblogged from Digital Advertising and User Experience: The Web became an advertising medium in the early 1990’s. According to Hairong Li (2011) the Web started as a single page and transformed into … Continue reading
For many years, I have been missing the dos window. I found DOS based programs developed in C++ to be most efficient programs I have ever encountered due to following … Continue reading
Reblogged from Advertising in the Digital Age: There’s an old adage that says “Half of my marketing dollars are working, I just don’t know what half.” How true is that … Continue reading
One of the most important aspects of effective marketing strategy is basing your strategy on the strong foundations of consumer needs and wants.
Although risk management is the responsibility of entire organization but as always there is single responsible person who is leading the initiative and monitoring it; that person is Risk Manager.Analogy … Continue reading
Risk analysis and control is one of the key areas of management. However, due to some reason risk management somehow has not been core component of marketing practices. Although other … Continue reading
Reblogged from Why Social Media?: Viral marketing has a snowball effect. It gets bigger and bigger and moves faster and faster as it goes along. So why is it that … Continue reading
Search Engine Optimization (SEO) is one of the facets of online brand promotion. It is important to understand that why SEO is important for business progression. Millions of internet users … Continue reading